
Universal Standard is the most size-inclusive brand in the world.
Every business starts small.
Universal Standard is where style is the only filter.
Beginning as just two friends wanting to shop together, co-founders Polina and Alex put in the research, embraced inclusion, and used a garage-turned-warehouse to break fashion barriers.
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Universal Standard designs fashion for everyone.
From size 00 to 40, the Universal Standard team is improving the industry standard with the best fabrics that are engineered for all women. “We had women in their forties saying that this was the first pair of jeans they’ve been able to wear in their adult life.”
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Justworks: for every small business journey
With payroll, benefits, and global HR, Justworks helped Universal Standard:
Pay teams on time, all the time, with automated payroll
Offer premium benefits plans for every budget
Streamline a worldwide workforce with global HR
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Learn more with Justworks’ Resources
Scale your business and build your team — no matter which way it grows. Access the tools, perks, and resources to help you stay compliant and grow in all 50 states.


![Universal Standard - Image 3 - The reason [for founding this company] was just two friends wanting to shop together. It was a form of discrimination that we wanted to eradicate.](http://images.ctfassets.net/mnc2gcng0j8q/6N5WSCLHKJ1qfdtWaimW4K/a8597bf873fc6d052c8d8d141b7f4640/5_Quote2.webp)











