How it Began 

PairPEO is a brokerage that connects businesses with the right PEO providers, helping them navigate employee benefits, payroll, compliance, and HR services. By matching companies with the best-fit PEO, brokers streamline operations and reduce administrative burdens, especially for small to mid-sized businesses.  

Jeff Wanner, Founder and CEO of PairPEO, says “Justworks gives you the flexibility to act quickly and make decisions without needing constant approval, offering a refreshing break from the frustrating, restrictive experiences that other PEOs often create.”

Justworks flexibility guides PairPEO to help companies save time and money by finding a PEO that aligns with a company's needs and budget. Jeff Wanner, Founder and CEO of PairPEO, says “Justworks gives you the flexibility to act quickly and make decisions without needing constant approval, offering a refreshing break from the frustrating, restrictive experiences that other PEOs often create.”

Keeping Costs Transparent 

One main reason PairPEO partnered with Justworks is a commitment to keeping admin fees fair and transparent, making it easier for small businesses to grow without being hit with high costs. This approach supports sustainable growth without unnecessary financial barriers, allowing small businesses to grow without high costs or losing support as they scale.

“Justworks is very fair on entry price for small companies that don't have a big budget to be able to go into a co-employment relationship. Which obviously, helps these smaller companies get into a spot where they can scale.”

Jeff also emphasized the importance of client success in maintaining long-term client relationships. The partnership between Justworks and PairPEO has been a consistent and stable relationships partner for his company and highlights its scalability and autonomy.  

“In a meaningful way, Justworks is taking a lot of decisions off the business’s plate and being able to jump into a PEO environment.  They can hire their 3rd, 4th and 5th employee because of how automated the Justworks platform is and how autonomous you allow entrepreneurs to operate inside of that platform” says Jeff.

Offering Competitive Health Benefits 

Justworks allows businesses to evaluate both PEO and ASO options and the flexibility to compare PEO-provided medical benefits with open market medical plans. This enables clients to assess the financial viability of each model, helping brokers find the best solution without being locked into a single approach, ensuring they can choose what truly makes the most sense for their business.

Justworks competitive health benefits and carrier selections help bring confidence for small businesses to grow and attract quality talent. Jeff expresses optimism about the small business landscape, particularly in terms of talent acquisition, due to the current layoffs in large corporations. He believes that this situation will create a more equitable and sustainable market for small businesses, allowing them to access the talent they need to drive their companies forward.

Unlike many PEOs, which often wait until the last minute to send renewal notices, creating a “hostage” situation for clients, Justworks provides brokers with ample time to address potential issues before renewals. This early notification empowers brokers and clients to make more informed, proactive decisions, providing ample time to assess various options and avoid the often uncomfortable discussions surrounding unfavorable renewals.

By addressing potential issues well in advance, clients can explore alternative solutions or make adjustments that better align with their needs, all while safeguarding the integrity of their renewal process. For brokers, this approach ensures that their pipeline remains strong and unaffected by last-minute complications, ultimately allowing for smoother operations as the year progresses. 

Retaining Top Talent 

Brokers are often expected to shop around every year, constantly seeking better deals or alternatives due to the uncertainty or dissatisfaction with their current provider. However, clients with Justworks tend to want to stay the course year after year. 

Jeff elaborates, “Justworks has become more than just a service provider — it's a trusted partner that offers stability and confidence for businesses. Clients are able to rely on Justworks for long-term, seamless support, eliminating the need for constant reassessment. By creating a transparent, efficient, and adaptable service model, Justworks helps businesses build reliable, ongoing relationships, minimizing the uncertainty that often comes with switching providers.”

Interested in Partnering with Justworks?

Justworks can help your company offer your clients more, gain access to HR tools, and even earn rewards. Feel free to reach out and read more about our partnership program.